Internet project management is undoubtedly key for any companies taking on online solution projects for businesses. The reason for this is that many of the tasks can be quite complex in nature and whether it be web development, SEO marketing or online reputation management, it’s often all too easy to get caught up in the nuts and bolts of the tasks themselves, rather than looking at the bigger picture. Failing to plan such a project can often lead to significant long term problems. These issues can prove costly.
So with this in mind, what makes up a well managed and planned project? Let’s take a look…
Developmental requirements
When planning a project, it’s really important to be as detailed as possible. In fact the more so the better! Time spent planning now, will save you a lot of time and money in the future. Therefore you may want to think about…
- How each element of online marketing is likely to fit in with the other
- What are your Key Performance Indicators (KPI’s)
- What are your guidelines for measuring success
Prototyping
Depending upon the nature and size of your project, prototyping could consist of design concepts, brand building, Storyboarding and Wireframe development. All or any of these should be done at such a point where it is easy and cost effective to test and revert back to plan B based on feedback and measured results, should the need arise.
Development
More often than not many people/companies will start the project at this point skipping the first two steps. However detailed development and prototyping means that the implementation becomes straight forward and follows a detailed plan already outlined.
Testing
Although each stage of internet project management is important, the testing stage is absolutely crucial and shouldn’t be underestimated. It should include…
- User/navigation testing
- Functional testing
- Platform testing (e.g. different browsers devices)
- Sample or beta testing
The bottom line is that if it can be tested it should. There shouldn’t be any ‘no go’ areas when it comes to testing.
The Launch and post launch activities
Once the project is released, the solution shouldn’t be over. On the contrary, there needs to be a plan in place that will continually monitor performance and adjust when necessary. A timed review also needs to be set, whereby after a given period of time, performance can be reviewed, and a course of action taken based on these results.
In essence, it may seem to be extremely time consuming to carry out internet project management planning, especially when you may think that time isn’t on your side. However, a well thought out course of action is going to be far easier in the long run, and also far less costly and this is something that has been proven time and time again.
If you are unsure where to start with your internet marketing project, get help from someone experience in Internet Project Management.
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